How I redesigned a claims process to cut submission time by 3x and double user satisfaction

How I redesigned a claims process to cut submission time by 3x and double user satisfaction

How I redesigned a claims process to cut submission time by 3x and double user satisfaction

My contribution

Product design
User research
User Interviews
Prototyping

The team

1 × product designer
1 × project manager
2 × developers

Year

2024

Overview

SafetyWing is a health and travel insurance provider designed for digital nomads and remote workers. It offers simple, flexible coverage to over 100,000 customers worldwide, helping them stay protected as they live and work across the globe.

Problem

Imagine Sarah, a freelance web developer from Canada, currently working from a small café in Bali. She's just received medical treatment for a severe case of food poisoning and needs to file an insurance claim. As she sits down with her laptop, feeling weak and frustrated, she's confronted with SafetyWing's current claims process. The form seems endless, asking for information she's not sure how to provide. The hospital gave her a handwritten receipt in Indonesian, and she's not certain if it contains all the required information. As she tries to upload the document, she realizes the file is too large and she needs to find a way to compress it. Sarah sighs, closes her laptop, and decides to deal with it later – if she remembers.

This scenario encapsulates the core issues with the current claims process, tl;dr:

🧾 Unecessary documentation
Requesting non-critical documents burdens users and claims processors.

🗳️ Rigid upload process

Throughout the process, I worked closely with the fitness centre’s team to ensure that the app met their requirements and aligned with their brand identity.

Imagine Sarah, a freelance web developer from Canada, currently working from a small café in Bali. She's just received medical treatment for a severe case of food poisoning and needs to file an insurance claim. As she sits down with her laptop, feeling weak and frustrated, she's confronted with SafetyWing's current claims process. The form seems endless, asking for information she's not sure how to provide. The hospital gave her a handwritten receipt in Indonesian, and she's not certain if it contains all the required information. As she tries to upload the document, she realizes the file is too large and she needs to find a way to compress it. Sarah sighs, closes her laptop, and decides to deal with it later – if she remembers.

This scenario encapsulates the core issues with the current claims process, tl;dr:

🧾 Unecessary documentation

🧾 Unecessary documentation
Requesting non-critical documents burdens users and claims processors.

🗳️ Rigid upload process

Throughout the process, I worked closely with the fitness centre’s team to ensure that the app met their requirements and aligned with their brand identity.

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Outcome

The final outcome of the fitness centre mobile app was a user-friendly and engaging digital product that exceeded the client’s expectations.

Users were able to easily view class schedules, book sessions, and track their fitness progress, all within a seamless and intuitive app experience.

As a result, the fitness centre saw an increase in user engagement and loyalty, and the app has become an important part of their overall customer experience.

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